RadMission is Rad Power’s latest and cheapest e-bike. Let’s take a look at their current lineup of models: Instead, Rad Power makes their bikes with ordinary people in mind, who wish to start riding more often than before and do it in a comfortable and sustainable manner. These are not performance bicycles built for athletes who want to test their limits. Instead of focusing on quantity, they offer only 10 individual models at the moment, but they direct all of their resources into making them as best as they can be.
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Rad Power’s lineup of bicycles is not huge. Most models also have both a throttle and a pedal-assist mode which puts them in the Class 2 e-bike category. Since they operate in the USA, Canada, and Europe, the maximum motor power is usually chosen in regard to local laws governing electric bicycles. When it comes to the electronic components, most Rad Power bicycles are powered with Bafang motors and large battery packs with capacities upwards of 600 Wh. Part of the success also lies in the fact that Rad Power’s bikes are absolutely jam-packed with features and accessories.Įven their cheaper models are usually fitted with fenders, lights, racks, a kickstand, and disc brakes. Most of their lineup is comprised of entry-level models with a focus on practicality and utilitarianism. Rad Power takes a unique approach to manufacturing bicycles.
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In reality, Rad Power Bikes has its roots back in 2007 when Mike Radenborough built his first e-bike as a way to get to high school and back home in a more practical way.
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Rad Power Bikes operates on a direct-to-consumer business model that eliminates distributors and retailers.The company became popular because of a unique approach that focuses on practicality.All Rad Power e-bikes have pedal-assist and throttle functions.Rad Power produces affordable everyday electric bicycles for everyday people.Their goal was to raise $40,000, but they ended with a $320,000 budget and the rest is pretty much history. The company was officially established in 2015 when Mike Radenborough partnered with Ty Collins, his childhood friend, and started an Indiegogo campaign to help them launch their first e-bike. They have a Direct-to-Consumer business model that eliminates retailers and third-parties, bringing the price down for the end consumer. Rad Power Bikes is North America’s largest electric bicycle brand that is manufacturing reasonably-priced bicycles built for everyday people to ride every day. They produce unique city, folding, all-terrain, cargo, and utility bicycles, as well as a plethora of accessories and parts. Rad Power Bikes is a young electric bicycle manufacturer, based in Seattle, WA, USA.